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Gifting is an integral part of all cultures, including corporate culture. As we all know, companies provide gifts to employees to build good relationships with them and to boost their morale.
But have you ever thought about why companies provide corporate gifts to VIP clients? It is for the same reason: to build good relationships. Providing gifts to clients is a way to show how the company values their relationship. In fact, gifting helps lay a strong foundation for future collaboration as well.
Clients are the backbone of any business. Thus, the gifts given to them should be special and have a touch of luxury. Let us have a look at the role of gifting in the corporate world and what types of luxury corporate gifts are ideal for clients. In this article, we also discuss certain factors that you should consider while selecting luxury gifts.
Do you know why companies provide gifts to clients? It is to improve their relationship with the clients. When clients receive high-value, thoughtful gifts, they feel valued by the company, strengthening the bond.
Most corporate gifts are provided with the company’s logo either on the product or the packaging. This boosts brand visibility. When the client sees your brand image often, it gets embedded in their mind, making them more likely to approach you for future business.
Gifts are a way to show gratitude for the support received from clients. Offering gifts to clients is a way to express appreciation for their contributions to your business.
When you provide customized gifts exclusively tailored to a client, it helps you stand out from competitors, providing a competitive advantage in the long run.
The general belief is that if a product is costly, it falls under the "luxury" category. But luxury is also defined by several other factors.
If the product is unique and not easily available in the market, it is considered luxurious. Luxury products are usually designed for a specific category of people or purposes, making them less accessible.
Premium materials also define luxury. For example, a watch made with precious metals like platinum or titanium, or adorned with gemstones like sapphire and ruby, can be classified as luxurious.
The design, manufacturing process, and finish of a product also contribute to its luxury status. A watch with unique designs and a high-quality finish that is not readily available in the market can be considered luxurious.
Branded luxury goods are often the first choice for corporate gifts. Items such as leather wallets, high-end pens, and watches from brands like Montblanc, Rolex, Michael Kors, Christian Dior, and Elizabeth Arden are popular choices.
Experience vouchers for exotic locations and activities are great luxury gifts. Premium gifts such as luxury getaways, helicopter tours, desert escapes, and massage sessions at renowned Dubai spas are highly sought after.
These vouchers often come in beautiful gift boxes with flowers, adding to the luxury feel.
Custom-made gifts like tailored suits, personalized jewelry, and gourmet treats make excellent luxury gifts for clients.
Tech gadgets are synonymous with the corporate world, making them excellent luxury gifts. High-end phones, smart devices, or limited-edition tech products are great options. Apple products, in particular, are popular for combining luxury with status.
The client's preferences or interests should always be a priority when choosing a gift. For example, if the client is tech-savvy, branded tech gadgets make an ideal gift. Similarly, if the client collects luxury watches, a branded watch is a great choice.
In a multicultural city like Dubai, companies should consider the cultural background of their clients before selecting gifts. If the gift could be culturally insensitive, it’s best to avoid it.
For large multinational companies, the gift should align with the brand image. A client would expect high-quality luxury gifts from such brands, so the chosen gift should reflect the company's value.
With a growing focus on sustainability, many companies opt for eco-friendly luxury gifts. These gifts not only demonstrate the company’s commitment to the environment but also leave a positive impression on clients.
Luxury corporate gifts play a crucial role in strengthening client relationships. They enhance brand visibility and offer a competitive edge. However, factors such as the client’s preferences, cultural background, and brand alignment should be considered when selecting luxury corporate gifts for VIP clients.
