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Once you have decided to provide corporate gifts to employees, the next question is, what type of gift to provide? “Should we opt for something that can be used on a daily basis?” or “Should we provide some unique gift that they can cherish throughout their life?”
As an HR representative who is in charge of arranging for corporate gifts, these are a few of the questions you have. In this article, we will provide you with some tips for choosing the perfect corporate gift for your employees and clients.
The main purpose of gifting is to build strong relationships. The same applies to corporate gifting as well. When a company provides gifts to its employees, they feel cared for. This helps build a good relationship between the company and its employees.
Giving gifts is also a way to show gratitude or say ‘thank you’ for all the wonderful things the employees have done for the company. Though employees are paid remuneration for their work, gifting goes beyond that and shows the humanitarian side of the company.
When a company provides gifts to employees, it projects an image of being professional and considerate. This can boost the goodwill of the company in the eyes of the public and stakeholders, helping the business.
When employees are given gifts over and above their remuneration, they feel motivated. Motivated employees show improved productivity and put in their best performance for the company. Corporate gifting can also be an effective tool to retain employees in the organization.
Corporate gifts usually have the company logo imprinted on them, acting as an effective marketing tool. Thus, by offering corporate gifts to employees, the company can combine its humanitarian side with marketing tactics.
Every year, the company earmarks a certain amount for corporate gifts. Ensure that the entire cost of corporate gifts is covered within this budget.
Some companies have funds set aside for festival expenses, including gifts. You should get a clear idea of the exact amount you can spend to purchase gifts for that particular quarter.
Whatever type of gift you choose, make sure it is memorable. Most companies provide branded gifts to employees, but unless they are very useful, employees are less likely to notice them. Make sure the gifts are unique and stand out from the rest.
Experience gifts are a great choice as they can never be forgotten. Think about spending time in a luxurious resort with your friends or family. Will you forget it? The chances are very low.
A gift with a personal touch will definitely capture the heart of employees. It shows how much you care for and value their service in the company. It would be a good idea to gift something that the employee likes personally.
For example, if the employee is adventurous, you can gift experience vouchers for activities like skydiving, jet skiing, or car racing.
Corporate gifts are generally given during special occasions like festivals or for employee milestone achievements. As an HR representative, you should ensure that the gift aligns with the occasion.
For example, if you are giving the gift during Christmas, consider giving a tabletop Christmas tree that the employee can use to decorate their office table.
We all know that giving corporate gifts is a form of brand promotion. However, you should avoid going overboard by printing the company logo in every nook and corner.
If you are giving a gift hamper, you can print the logo on the outside of the hamper. Let the individual products be free of any logos or taglines.
Coffee mugs, diaries, and pens are all good corporate gifts. But don’t be afraid to think outside the box and gift something unique. Experience vouchers are a great option and offer something different from traditional gifts. You can provide a voucher based on the employee's preferences.
For example, if you feel that the employee is stressed and needs rejuvenation, a spa voucher makes a great gifting option. If the person is adventurous, you can consider gifting a skydiving voucher.
Mug and coaster sets are some of the most popular gifts in the corporate world. Most companies customize the gift with their logo and tagline for brand promotion. Since mugs and coasters are used daily, they are very useful gifts for employees and clients.
Going green is the buzzword these days. How about contributing towards an eco-friendly cause by gifting some indoor plants? ZZ plants, pothos, cacti, and spider plants make great choices for office tables.
Leather bags, wallets, and other leather accessories with the company logo imprinted on them make another great corporate gift.
Gifting need not be all about material items. Memorable experiences can also leave a lasting impression on employees. Various experience vouchers like staycations, adventures, day-outs, and grooming vouchers can add a unique touch to gifting.
As an HR representative, are you looking for the right tool to retain employees and boost their morale? Corporate gifting is the tool you’ve been looking for. By providing the right gifts to employees, companies can create a positive feeling, which helps increase productivity.
