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If you are the HR manager of a company, you probably know the importance of corporate gifting. From building and strengthening business relationships with clients to boosting employee morale, corporate gifts are an indispensable part of a company’s growth.
Corporate gifting is not just about fostering a bond with employees and clients. In fact, it boosts the brand image and enhances the loyalty that employees and clients have towards the brand. It creates a feeling of being cared for, which can, in turn, make them more loyal to the company.
Corporate gifting does not mean gifting any product you come across in the market. Each gift should be thoughtfully selected so that employees feel a personal touch. There are certain do’s and don’ts a company should follow while selecting corporate gifts.
The general practice in companies is to buy gifts in bulk and provide them to employees or clients. This method is suitable for gifting all employees for a festival or related event.
However, if you're giving a gift for a specific purpose, like recognizing an employee's achievement or celebrating their birthday, you should carefully select the gift based on their likes and dislikes. This adds a personal touch to the process.
An employee's role and seniority should be considered when selecting a corporate gift. For example, a fresher on probation doesn't need an expensive gift, while a senior executive should receive something more valuable and useful in their daily life.
Sustainability is key in corporate gifting. The gift should not only be eco-friendly but also ethically sourced. Choose gifts that can be reused or recycled to minimize environmental harm.
Items made from eco-friendly materials, like bamboo totes, organic products, or reusable items like coffee mugs, make excellent corporate gifts.
A personal touch can make a gift feel special. Handwritten notes, selecting gifts in the recipient's favorite color, or using personalized wrapping can enhance the gift-giving experience.
This special touch helps create a lasting positive impression on employees or clients.
Given the cultural diversity in the UAE, it's important to be sensitive to different backgrounds when selecting a gift. Avoid gifts that could inadvertently offend someone’s cultural or religious beliefs.
Researching gift-giving customs from various countries can help you make informed decisions.
When it comes to corporate gifts, people often think of material items like office supplies or diaries. However, experience-based gifts create more memorable experiences.
You can now purchase experience vouchers, which leave lasting impressions on employees and clients.
While corporate gifting can promote the company's brand, gifts should not feel overly promotional. This could negatively affect how employees perceive the gesture.
Choose high-quality, thoughtful gifts to show employees that you value them beyond branding.
Unless you're gifting all employees equally, avoid generic items. Instead, take the time to personalize gifts based on the recipient's interests and preferences.
Mass-produced, impersonal gifts might not be appreciated as much.
Waiting until the last minute to purchase gifts can lead to poor choices. Planning ahead allows you to choose and personalize the gift with care, which will reflect in its quality.
As an HR representative, it's essential to understand the reason for gifting. Whether it's to recognize an employee's outstanding performance or to congratulate them on a personal milestone, the purpose will guide your gift selection.
While adding a personal touch is important, the gift should also reflect professionalism. Striking the right balance between the two ensures that the gesture is both meaningful and appropriate.
Thoughtful corporate gifts demonstrate that a company values its employees. By selecting gifts that align with their interests, companies show appreciation, which strengthens loyalty and boosts morale.
